How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. And your smartest competitors know exactly where to find them.
Read MorePrimary care "is at grave risk of collapse," proclaims a report from the American College of Physicians, as printed in the July 7th issue of Medical Economics.1 A confluence of changing demographics within the medical profession and increasing consumer demand for health care services has brought our nation's primary care system to a tipping point.
Read MoreOfficial website for Sally Bacchetta, award-winning freelance writer, instructional designer, and author.
