Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service.
Read MoreWelcome back to 10 Powerful One-Liners to Keep Your Writing Strong (Part Two). Here are five more powerful one-liners to inspire you and keep your writing strong.
Read MoreRudyard Kipling said, "Words are, of course, the most powerful drug used by mankind." Nothing changes people like words, written well. Here are five powerful one-liners to inspire you and keep your writing strong.
Read MoreRobert Louis Stevenson said, "Everyone lives by selling something." You sell yourself with a resume or portfolio. You sell your company news with a press release. You sell your ideas and expertise with promotional materials, website content and corporate communications.
Read MoreMark Twain sagely noted that "The difference between the right word and the almost right word is the difference between the lightning and the lightning bug."
Read MoreWelcome to the third in a series of four articles about the power of editing. In my February 2006 Onwords column Copy Editing in Three and a Half Easy Steps, I offered strategies for quick and easy copy editing. In this article I focus on the power of content editing to create more compelling communications.
Read MoreIt’s a great day to be a woman and a writer. Today is International Women’s Day 2005. It is the 94th annual celebration of the power of women to create change.
Read MoreOfficial website for Sally Bacchetta, award-winning freelance writer, instructional designer, and author.
