A Writer's Resolutions
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In my quest for greater balance this year, I resolve to write without editing and edit without writing.
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Anatomy of an Article, Part Two: Buff Your Body
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Why settle for tired, flabby writing? The buff article body you've always wanted can be yours today. All you need to do is Identify, Unify, and Beautify. Three easy steps... amazing results!
Read MoreAnatomy of an Article, Part One: Tips for Titling Your Work
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Titles are like faces. They're the first thing we notice, and we form our earliest impressions from what we see there.
Read MoreIt's Elementary: Three Clues to Good Writing
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When I edit my own or other writers' work I look for three things to jump off the page. What is it? Why should I care? How should I proceed? If I have to look hard to find any of these - or worse, if I can't find them at all - there is more work to be done.
Read MoreBeyond Branding: What Your Customers Are Really Shopping For
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Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service.
Read MoreA Preposition is a Perfectly Good Word to End a Sentence With
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The rule against ending a sentence with a preposition is one of the first academic restrictions I chafed at. Some sentences just sound better with a preposition in the terminal position. Compare the verbal flourish of "And now... the announcement you've all been waiting for!" with the rule-abiding dullard "And now... the announcement for which you've all been waiting!"
Read MoreWritten Communication as a Strategic Initiative
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Many employees think of meetings and training workshops as stand-alone events rather than focus points on a performance continuum - it's a day or a week out of the routine to establish goals, define strategies or drill skill development, then it's right back to business as usual. It's no wonder, considering that many of their supervisors and executives approach meetings the same way.
Read More10 Powerful One-Liners to Keep Your Writing Strong (Part Two)
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Welcome back to 10 Powerful One-Liners to Keep Your Writing Strong (Part Two). Here are five more powerful one-liners to inspire you and keep your writing strong.
Read More10 Powerful One-Liners to Keep Your Writing Strong (Part One)
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Rudyard Kipling said, "Words are, of course, the most powerful drug used by mankind." Nothing changes people like words, written well. Here are five powerful one-liners to inspire you and keep your writing strong.
Read MoreWords That Sell: Power-Up Your Written Communication
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Robert Louis Stevenson said, "Everyone lives by selling something." You sell yourself with a resume or portfolio. You sell your company news with a press release. You sell your ideas and expertise with promotional materials, website content and corporate communications.
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